Most companies have mission and values statements – Patagonia actively lives its mission statement everyday and importantly, tells its story to bring others into its community. This is leadership branding, Patagonia-style. Is it a model for your organization?
Read MoreWhen does a museum fail? It happens. You need your organization to be relevant in this rapidly-changing world, but following the money leads many off-track and off-purpose. How well can you articulate your purpose – and put it into action? There are new rules to follow.
Read MoreOrganizations using the lens of history to examine their culture find that leveraging what they discover has a profound impact on how successfully their work is understood and appreciated.
Read MoreDo you have a clean and simple way to tell people how they are going to experience your product? You expect that from the movies. Why not from your organization?
Read MoreBranding success requires more than crafting a distinct market positioning and matching image. Your leadership hinges on whether people trust you. The brand rooted in leading ideas – sustained by your intellectual leadership – will be your catalyst for success. Give people a reason to support you and build the brand that builds leadership.
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