Brand Governance and Usage Guidelines

Brand governance and identity guidelines are essential to help maintain, improve and bring awareness to the wider value and reputation of a brand and its products consistently and over time. They can help build and nurture closer relationships with customers and key audiences, by ensuring a brand’s reputation and associated values are perceived consistently across various touchpoints, channels, and geographies.

Retool Lab has extensive experience in the development, documentation, and management of brand governance principles and brand identity usage guidelines. Below are select portions of a few brand governance documents we have produced for a variety of organizations.

Elvium Life Sciences

Arcturus Realty Corporation

GWL Realty Advisors

Ontario Shores Centre for Mental Health Sciences

London Health Sciences Centre and Foundation

Ivey School of Business – University of Western Ontario

The Transition Accelerator

Dundee Wealth Management

North York General Hospital

Sentry Select Investments

Carea Commuity Health Care Centres