Learn how we've helped our clients achieve success through strategy in this collection of case studies.
Mississauga’s Arts & Culture is a multi-stakeholder department of the City of Mississauga. In 2023, Arts & Culture hired Retool Lab to help develop a unified and consistent brand strategy and expression of the City’s live entertainment and cultural scene.
Read MoreOn February 1, 2022, Metrolinx announced the winning name chosen for the Scarborough Subway Extension’s Tunnel Boring Machine following a contest to crowdsource the name. “The Scarborough Subway Extension’s TBM – Canada’s largest such heavy equipment – will be named Diggy Scardust. Metrolinx reported that after receiving hundreds of submissions for names from the community and a shortlist was voted on, Diggy Scardust was ’the one that stuck.‘ ”
Read MoreSaving a brand from the ravages of disreputable and unethical practices committed by its US-based parent company, became an existential urgency for this independent Canadian subsidiary that remained entirely ethical and scrupulously followed a much more regulated and stricter set of marketing practices. [ LONG READ ]
Read MoreA leading digital consultancy required brand transformation that would clearly depart from its web design legacy identity in order to reflect its industry-leading expertise and take on global firms competing in the Digital Transformation space. [ LONG READ ]
Read MoreThe United Church of Canada, like many other faith-based organizations has been having difficulty articulating “What we are and how we work in the world.” The Church is pushing for answers to questions it feels must be addressed. Especially key to its future is finding out better and more flexible approaches to connecting and engaging with millennials in ways that are relevant to their lives. [ LONG READ ]
Read MoreThe Youth Centre and the Oshawa Community Health Centre merged with a vision to create a new community health organization, serving the communities of Durham Count, and become one of the largest organization of its kind in the country. The new brand tells the story.
Read MoreWith an office in every major market in Canada, GWL Realty Advisors, a subsidiary of Great-West Life Insurance Company, is one of Canada’s premier property management and development companies. We guided the company in optimizing its brand positioning to align with fast-evolving market conditions and to refresh its brand image and communications approach to reflect this new positioning.
Read MoreSentry Investments required a new approach to its marketing communications to improve the company’s visual impact, enhance its brand position in the highly competitive investment sector, and to more successfully address the needs of its various business segments and audiences.
Read MoreThe Ontario College of Trades (OCOT) is an industry-driven regulatory body that has a mandate to modernize Ontario’s apprenticeship and skilled trades system. The College allows for all tradespeople and employers’ voices to be heard, protects the public interest, and is responsible for establishing the scope of practice and setting out policies and procedures for the trades.
Read MoreThe Corporation of the City of Guelph’s needed: A) to ensure that the “business of the city” aligned with the expectations and experience of the members of the community, and B) help scoping out options to revitalize and position the Corporation of the City as a vital partner in marketing the municipality as a destination for economic and community prosperity.
Read MoreColloquially known as “Whitby Psych” and having begun its life as the Ontario Hospital for the Insane, the centre suffered from many of the legacy perception issues associated with many mental health institutions, as it looked to branding to bring the organization into the 21st century and help portray it as the caring community-based and patient-centric health care facility it has become.
Read MoreServiceOntario is the Government of Ontario’s retail face for government services for individuals and businesses. It is part of an initiative created out of a desire to give Ontarians an easy, cost-effective way to access government services. The agency supports the delivery of multiple services, including drivers’ licences, health cards and business registrations.
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