The current McKinsey episode has surfaced concerns that advisory firms are starting to play a bigger role in decisions about policy – the “what” government chooses to do, as opposed to “how” it does it. It has also raised concerns that the public sector can become too dependent on outside firms with a profit motive and an interest in generating future work and billings.
Read MoreGone are the days of leaving brand governance on autopilot. The rise of social media, e-commerce, and mobile payments has already created a more challenging environment for brands to operate in; one that is constantly in flux. But when you consider the rapid, albeit inconsistent advances of the metaverse and how it is anticipated to affect many brands’ engagement strategies, the picture gets even murkier.
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