Posts in 2020

Futureproof your organization in a cloistered world.

Stop behaving like a museum. Find your real purpose, mobilize content, and maintain contact with your community like never before.

2020Robert Ferguson / John Nightingale18 May 2020media organizations, content marketing, institutional marketing, cultural institutions, Museums, visitor experience, customer experience, digital platform, #lockdown #budgets #covid19 #covid19prevention #coronavirus #museums #culturalinstitutions #reopen #confinement #infectionprevention #social distancing #pandemic #shutdown #economy #recession

Is coping with COVID-19 enough?

Cultural organizations are focusing on the tactical aspects of reopening, but we are a long way from being out of the woods with this virus. Are they considering longer term strategic issues as well?