Expand Brand Governance Function in the Era of the Metaverse and Web3.

Gone are the days of leaving brand governance on autopilot. The rise of social media, e-commerce, and mobile payments has already created a more challenging environment for brands to operate in; one that is constantly in flux. But when you consider the rapid, albeit inconsistent advances of the metaverse and how it is anticipated to affect many brands’ engagement strategies, the picture gets even murkier.

Jean-Pierre Veilleux16 January 2023brand governance, brand compliance, brand strategy, brand standards, identity guidelines, metaverse, web3, brand strategy disruption